INFINITI, the luxury car manufacturer from Japan, today announces it has signed Formula One World Champion Sebastian Vettel as its first ever Global Brand Ambassador.
The collaboration with Sebastian Vettel comes two months after INFINITI announced a major partnership with the Red Bull Racing team. The 23 year-old F1 star will be taking an active role in raising the profile of the INFINITI brand and its products during race weekends and at selected events linked to INFINITI’s business and product programs.
From the start of the 2011 Formula One season, INFINITI has joined as a major partner of the Red Bull Racing team and features prominently on the race-winning RB7 driven by Sebastian Vettel and Mark Webber. Like many in the Red Bull Racing team, Sebastian has been driving products from the INFINITI range, both as his personal car but also at the different races around the world.
Commenting on his new global role, Sebastian Vettel said: “Since our first contact with INFINITI I liked their cars. A car can impress you in two ways: its looks and its handling. After I had the chance to test some cars in the range I became a big fan. They are comfortable as well as sporty. I am sure we as a team and myself can benefit a lot from the experience of INFINITI and I am very much looking forward to our partnership in the future.”
Simon Sproule, CVP Global Marketing Communications, Nissan Motor Company added: “Red Bull Racing have demonstrated over the course of their short history in F1 that they are a great challenger brand, unafraid of taking their own approach to creating a winning team. At the core of this emergence has been the inspired performance of Sebastian Vettel. As we developed the partnership with the team, so it was a natural progression to also work more closely with Sebastian and today we formally welcome him to the INFINITI team”
About INFINITI
INFINITI, the luxury automotive brand from Japan, reflects its brand promise "Inspired Performance" with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. INFINITI continues to launch across the globe through a dedicated network of INFINITI Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.
For all INFINITI F1-related content including videos, press releases and hi-res photography, go to: www.infiniti-performanceteam.com
Username: INFINITImedia Password: mediaF1
For more information, see www.infiniti.com
Follow us on Twitter: www.twitter.com/infinitigp
For further information on INFINITI in Formula One, contact Tom Foy: +44 7557 203 651 / tfoy@infiniti-performanceteam.comOpens in a new window.
ABOUT INFINITI CANADA
INFINITI offers a full-line of luxury performance automobiles designed to inspire at every turn, including the G37 sports coupe, convertible and sedan, M37/56 luxury performance sedan, EX personal luxury crossover, FX premium crossover SUV and the QX full-size luxury SUV. There are 29 INFINITI retailers across Canada. More information about INFINITI and the Total Ownership Experience® can be found at www.infiniti.ca.
Media contacts:
Didier Marsaud
Senior Manager, Corporate Communications
Nissan Canada
Tel: (905) 629-6400
Cell: (416) 573 7231
Email: didier.marsaud@nissancanada.comOpens in a new window.
Heather Meehan
Cohn & Wolfe
Tel: (647) 259-3268
Cell: (416) 402-5748
Email: heather.meehan@cohnwolfe.caOpens in a new window.
