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NEW YORK - The INFINITI Q50 had a new look revealed in New York City, thanks to two of the hottest designers in the high-fashion world. The cars were unveiled to media at the INFINITI of Manhattan dealership located in the city's famed Hell's Kitchen area.
"I was totally blown away when I saw it; the ombré-effect that we created [with the exterior paint], and set out to create, really worked as an object. That emphasized the movement and the shape of the car, which is what was most important to me," said Zac Posen, fashion designer.
Posen dresses some of today's hottest celebrities. He and his contemporary, Thom Browne, each took a turn at outfitting the newest addition to the INFINITI lineup. These custom-tailored cars feature elements exclusive to each designer's aesthetics.
"In talking to INFINITI at the beginning and really learning their design philosophy, and that being very individual, very secure and confident in being an individual, that was how I approached this initially, and wanted to do something as conceptual as possible for making sure the customer saw something that was really unique and individual," said Browne.
The Thom Browne 2014 INFINITI Q50 exterior features a chrome finish. The vehicle is accented with his signature red, white and blue stripe throughout, from the seats to the floor mats, and stitching on the steering wheel. There's also Browne's hallmark sterling silver ring encircling the gear-shift handle.
With a more feminine flair, Posen's creation displays a unique paint application that evokes the back of a glamorous silk gown. The interior's inspiration?
"Then I opened the door and got into what I call the red-carpet interior. Working with very luxurious materials, the shagreen handle, the shagreen stick, it's all piped in leather that contrasts it. And playing with tonality of reds," said Posen.
Gilt.com joined with INFINITI to offer these luxury sports sedans; both brands say the partnership just made sense.
"Gilt and INFINITI have very similar customers. They are very fashion savvy, tech savvy, they like new things and we think this is a great partnership," said Kelly MacDonald, INFINITI Marketing.
The two buyers of these 2014 INFINITIs will also receive a $10,000 Gilt.com shopping credit, as well as a style consultation.
"From here the cars are going to five events focused around Gilt City shopping events. We'll have Thom- and Zac-designed concept rooms to house their cars in five cities. So next week it goes to Dallas, then Chicago, then New York, Miami and L.A., from now until December. We have a chance to bring the cars to life so people can see them in person," said Clara Pang, business development, Gilt.
These INFINITI Q50 packages will be sold for $75,000 each on gilt.com in December with a portion of the proceeds benefiting St. Jude Children's Research Hospital.
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