INFINITI today released new spots reinforcing the luxury automaker as the opposite of the status quo. The series of ads, the first of which includes a 60-second “brand anthem,” emphasizes INFINITI’s distinctive designs, more powerful engines and industry-changing technologies.
INFINITI is also challenging the status quo by distributing the 60-second spot first to the brand’s Facebook fans and Twitter followers before it launches on broadcast television in the US on July 12, followed by launch on Canadian television on July 25.
“When it comes to automotive luxury, there’s lots of vanilla out there, cars that can literally lull a buyer into boredom,” said Wendy Durward, Director of INFINITI Canada. “INFINITI’s definition of luxury is different. We believe cars should have daring designs, inspire drivers and most importantly, connect you to the road, not insulate you from it. Our new brand spots demonstrate INFINITI doesn’t take a conventional approach, we never have and never will.”
The ad series feature the technologies that INFINITI brought to market, including the world’s first Around View™ Monitor (AVM), Blind Spot Intervention™ system and high-performance hybrid sedan.
In Canada, the ads will air on specialty TV channels in English and French, and will run for four weeks between July 25th and mid-September. The campaign will air during the 2011 British Open Golf Tournament July 14-17 in more than 46 markets.
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Issued by Infiniti
