- INFINITI is strategically placed for growth
- Expanded product portfolio and powertrain options
- Growing global manufacturing footprint
Hong Kong/Detroit – Since establishing its global headquarters in Hong Kong and inaugurating INFINITI Motor Company, Ltd., INFINITI has taken decisive steps to strengthen its brand presence and globalize its business.
The relocation to Hong Kong means INFINITI is strategically placed for growth in emerging luxury markets such as China while remaining closely connected to the West.
An experienced management team has been assembled comprising leading multinational executives from stand out automotive and luxury goods brands.
The growth plan is underpinned by a commitment to offer product alternatives for a new generation of young-minded premium customers and to defy the conventions set by the brands currently dominating the premium segment.
The Q50 sports sedan was INFINITI's first model in the company's product offensive and kicked off the norm-challenging growth strategy. Winning awards from around the world, it features striking design, passionate craftsmanship, and a raft of world-leading technologies, chief among them Direct Adaptive SteeringTM, the first steer-by-wire technology in a production vehicle.
At the North American International Auto Show in Detroit last January, the Q50 Eau Rouge was revealed, hinting at the high-performance credentials of the INFINITI brand. The super sports sedan is now an engineering study based on a running prototype.
The momentum continues with INFINITI introducing the new Q70L and QX80 models at the New York Auto Show last April. Also, the long-wheelbase versions of Q50 and QX50 are now available in China and are the first INFINITI models produced in the country.
Keeping up the pace, INFINITI signaled intentions to move into the challenging premium sedan category at the Paris Motor Show in October. INFINITI premiered its vision with a full-size Q80 Inspiration four-door fastback, which was widely lauded by international media.
Next up is the Q30, INFINITI's premium compact entry for global markets, to be launched this year. It will also be INFINITI's first vehicle built in Europe. The Q30 made its debut at the Frankfurt Motor Show in 2013 with a shape that is a fusion of a coupe, hatch and crossover, designed for young-minded customers seeking an alternative to traditional premium compact vehicles.
The new and expanded portfolio is supported by the growing global manufacturing footprint, with China and the United Kingdom joining production sites in Japan and the United States.
The powertrain options are being extended also with the recent addition of a turbocharged two-litre gasoline engine for the Q50 outside of the U.S. Already available to Chinese and European customers, the new gasoline variant is being made available in other markets.
Leveraging strategic alliances such as that with Daimler AG will lead to collaboration on advanced research and development of key future technologies and their applications.
The vision for INFINITI is clear: to produce a range of vehicles defined by emotive design, meticulous attention to detail, unsurpassed hospitality and intuitive technology.
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