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Steve Rhind is managing director of INFINITI Canada, a position to which he was appointed in June of 2020. In this role he is responsible for all aspects of the INFINITI organization in Canada including sales, aftersales, market intelligence, and marketing across all platforms.

Rhind has over 20 years of well-rounded automotive experience, rooted in 10 years of sales and marketing experience with Honda Canada, as well as holding progressive positions with BMW Group Canada and on the agency-side with Grip Limited. Prior to leading INFINITI Canada, Rhind was director of marketing at NCI, a position he held since June of 2014.

Rhind holds a bachelor's degree from the University of Western Ontario and an MBA in Cross-functional Leadership from the Richard Ivey School of Business. Rhind is located at INFINITI Canada's head office in Mississauga, Ont.


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