To capture the feeling of INFINITI through sound, the brand today released its own brand master track, titled “Moment of Tranquility,” serving as the foundation for a new sound (or sonic) logo as well as for use at future brand activations and in-car experiences. True to INFINITI’s brand value of “Human”, the sound is anchored around a human voice humming as a signal to all senses that something exciting is about to happen.
