INFINITI's new signature sound features Taiko drum

INFINITI's new signature sound features Taiko drum

To capture the feeling of INFINITI through sound, the brand today released its own brand master track, titled “Moment of Tranquility,” serving as the foundation for a new sound (or sonic) logo as well as for use at future brand activations and in-car experiences. The sound logo creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement.
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