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INFINITI’s flagship sedan, the all-new 2011 INFINITI M, made its Canadian debut today at the Canadian International Auto Show in Toronto. The new M impressed spectators with everything INFINITI is known for – style, performance, luxury, craftsmanship and technology.

“The 2011 INFINITI M embodies all of our best thinking, design and quality to date,” said Wendy Durward, Director, INFINITI Canada. “It builds on the strengths of the previous generation, delivering a performance luxury experience crafted to a higher standard.”

With more power, better fuel economy, magnetic design, luxurious interior and the world’s first Blind Spot InterventionTM System, the all-new INFINITI M56 and M37 feature an all-new 5.6-litre V8 engine and refined 3.7-litre V6 engine respectively. Starting at $52,400 (M37) and $66,200 (M56), the new M is also a showcase for INFINITI’s advanced, user-focused technologies which include INFINITI Drive, Active Noise Control, Blind Spot Warning (BSW), Blind Spot InterventionTM (BSI), Forest Air™ and Eco Pedal.

The INFINITI Essence Concept, which served as the blueprint for the new M designers and engineers, was also on hand for its regional debut. The Essence is a front-engine, two-seat, 592-horsepower, rear-wheel drive luxury coupe concept with an awe-inspiring design that serves as an exciting exploration into the brand’s future.

“The flowing wave profile, razor-sharp line in the upper body and rear section concave scoops are all expressions of several key values of INFINITI design – Energetic Force, Seductive Lustre and Spiritual Precision,” said Durward. “Essence is also a preview of INFINITI’s new gasoline/electric hybrid drivetrain, making it capable of high speeds when conditions allow and zero emissions when they don’t.”

INFINITI also showcased its new 2010 G lineup which received a number of enhancements from the previous generation including revised exterior styling for the G Sedan, enhanced interior treatment and upgraded technology features for the G Sedan and Coupe. Also on display was the INFINITI G37 Anniversary Art Project Vehicle, which was inspired by Cirque du Soleil and designed by Montreal-based artist Heidi Taillefer.

For images and specs of the 2011 INFINITI M, visit:  

For images, specs and B-Roll of Essence, visit:  

For images of the INFINITI G37 Anniversary Art Car visit:  

For images and specs of the entire G Family, visit:  

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INFINITI offers a full-line of luxury performance automobiles designed to inspire at every turn, including the G37 sports coupe, convertible and sedan, M37/56 luxury performance sedan, EX personal luxury crossover, FX premium crossover SUV and the QX full-size luxury SUV. More information about INFINITI and the Total Ownership Experience® can be found at

Media Contacts:

Didier Marsaud
Nissan Canada Inc.
Didier.marsaud@nissancanada.comOpens in a new window.  

Alexandra Cygal
Cohn & Wolfe
Alexandra.cygal@cohnwolfe.caOpens in a new window.  

Publié par Infiniti